A website for the world renowned brand.
TUFO specialises in the production of bicycle tires, popular for their high functional quality, not only in the Czech Republic, but worldwide. The worlds top athletes choose TUFO, particularly in cycling, because cutting edge design and technology can make the difference between winning
or losing. We love them. Whilst establishing the foundations for this project we were amazed to discover just how much attention to detail TUFO has on every level of their products; they invest an extraordinary amount of thought into the process, materials, construction, design and aesthetics.
It was important that visitors to the site could also appreciate this, but at the same time not be overwhelmed by it.
An image based menu allows you to move quickly and intuitively through the catalogue. Clear graphics with one click adjustment allows you to see the variations of each tyre.
At the finish line we celebrated the launching of a beautiful online catalogue, for products that are desired all over the planet.